The European Union is not a state, yet it is founded on the values of democracy and the rule of law. It is therefore astonishing that European law scholars have so far hardly dealt with the public relations of the European Union, although they question its democratic legitimacy. In terms of its institutional and legal framework, the European Union's public relations differs substantially from that of its Member States. This article presents findings from communication and political science on the deficits of the current public relations work of the European Union. Based on these, it works out to what extent Primary Law can counteract these deficits.